Director of Data and Analytics, Self Service Cloud

About the role

This role owns data and analytics for Elastic Cloud's self-service business across Product, Growth Marketing, Web, and Documentation, including executive reporting and a single customer journey view. It is a player-coach leadership role that builds and leads a team of Data Engineers and Data Analysts.

What you'll do

• Deliver accurate and timely business and operational insights to executive leadership covering funnel performance, revenue, and initiative impact.
• Own the reporting cadence for the self-service business, including weekly operating reviews, monthly business reviews, and quarterly planning.
• Build dashboards and self-serve reporting, including trusted AI-powered chat responses, to answer ad hoc analytics questions for business teams.
• Build a single view of the customer journey across Paid Ads, Web, Documentation, and Product.
• Solve identity resolution across anonymous and known users so the funnel can be measured end to end from first touch to paying customer.
• Partner with Growth Marketing on attribution and channel measurement, and with Product on activation and conversion analytics.
• Build robust data pipelines, data transformations, a well-modeled data warehouse, and BI reporting the business can rely on.
• Set the technical architecture and tooling standards for ingestion, orchestration, transformation, and visualization.
• Ensure data quality, freshness, and reliability with monitoring, testing, and clear SLAs.
• Own data management and governance for the self-service business as steward of core data definitions and golden queries.
• Establish a single source of truth for core metrics.
• Set instrumentation and tracking standards with Product, Web, and Marketing so new data lands clean.
• Build, scale, and lead a small distributed team of Analytics Engineers, Data Analysts, and Business Analysts.
• Coach and develop the team and set a high bar for craft, rigor, and speed.
• Prioritize the team against the highest-impact business questions.
• Work with Product, Growth Marketing, Web, and Documentation teams to define metrics, instrument experiences, and answer operational questions.
• Partner with Elastic's central Data and IT teams on shared infrastructure, data sources, and standards.
• Act as a thought partner to the GM and functional leads on what the data says and what to do about it.
• Coach and develop the team of Analytics Engineers, Data Analysts, and Business Analysts (covered only partially; coaching is listed, development is included).

What you'll need

• 10+ years of data and analytics experience at B2B enterprise SaaS companies.
• 3+ years building and leading teams of data engineers and analysts.
• Direct experience supporting a product-led growth (PLG) motion alongside an enterprise sales motion.
• Hands-on depth across SQL, pipeline orchestration (Airflow or similar), transformation frameworks (dbt or similar), cloud data warehouses (Snowflake, BigQuery, or similar), and BI tools (Looker, Tableau, or similar).
• Experience with product and web analytics tools (Amplitude, Google Analytics, or similar) and marketing attribution.
• Proven track record building a single view of the customer across marketing, web, and product data, including identity resolution.
• Experience establishing data governance: metric definitions, golden queries, instrumentation standards, and data quality practices.
• Strong business sense to translate executive questions into analysis and analysis into decisions.
• Excellent written and verbal communication skills, from executive presentations to technical detail.
• Bias for action and comfort with ambiguity, energized by building systems that don't exist yet.

Benefits listed by Elastic

• Stock program eligibility
• 401(k) with dollar-for-dollar company match up to 6% of eligible earnings
• Health coverage for you and your family in many locations
• Flexible locations and schedules for many roles
• Generous vacation days each year
• Donation and volunteer matching
• Minimum of 16 weeks of parental leave

Tools & skills mentioned