Regional Marketing Manager - West Enterprise

About the role

This role creates and runs regional marketing programs for Elastic's West Enterprise sales organization, aimed at generating prospects, accelerating opportunities and supporting pipeline and business growth. It suits a results-driven B2B marketer with 8+ years in field marketing, demand generation or account-based marketing, ideally in enterprise technology or SaaS.

What you'll do

• Develop and execute integrated regional marketing plans aligned with West Enterprise sales priorities, target accounts and pipeline objectives.
• Create a mix of regional programs including executive engagement, customer events, technical workshops, account-based initiatives, partner programs and demand campaigns.
• Design unique programs that engage enterprise decision-makers and deliver measurable business results.
• Own programs from strategy and planning through execution, measurement and post-event follow-up.
• Serve as strategic marketing partner to regional sales management, account executives, SDRs and solutions architects.
• Identify priority accounts and pipeline gaps with sales teams and develop targeted marketing strategies.
• Develop and execute account-specific marketing initiatives to acquire customers and create expansion opportunities.
• Participate in regular sales planning meetings to align marketing investments with business priorities.
• Drive sales accountability for program participation, customer outreach and post-program follow-up.
• Develop programs to generate qualified demand, create new pipeline and accelerate existing opportunities.
• Establish program objectives, target audiences and success metrics before execution.
• Monitor and analyze marketing performance using Salesforce, Tableau and other reporting tools, and optimize plans based on insights.
• Plan and execute executive roundtables, executive dinners, customer workshops and other targeted programs.
• Collaborate with global campaigns, product marketing, ABM, partner marketing and sales development teams to bring programs into the region.
• Partner with technology and channel partners on joint marketing initiatives and share results with the broader AMER marketing organization.
• Manage regional marketing budgets, vendors, contracts, event logistics, registration and campaign records.
• Evaluate program effectiveness, including pipeline impact, opportunity creation, engagement and return on marketing investment.
• Use performance insights to optimize regional marketing plans and make informed investment decisions.
• Develop high-value experiences that strengthen relationships with enterprise customers and prospects.
• Collaborate with sales management to identify executive engagement opportunities for strategic accounts and active opportunities.
• Partner with customer-facing teams to support customer advocacy, expansion and relationship development.
• Adapt broader marketing initiatives to meet regional sales needs and account priorities.
• Maintain campaign records and reporting within Salesforce and other marketing systems.

What you'll need

• 8+ years of experience in B2B field marketing, regional marketing, demand generation or account-based marketing, preferably within enterprise technology or SaaS.
• Demonstrated success developing and executing marketing programs that generate and influence enterprise sales pipeline.
• Knowledge of enterprise sales cycles and ABM strategies.
• Proven ability to build trusted relationships with sales management and collaborate with account executives and cross-functional teams.
• Experience planning and executing executive events, technical workshops, customer involvement initiatives and targeted campaigns.
• Analytical skills to interpret campaign performance, pipeline metrics and marketing attribution.
• Hands-on experience with Salesforce and knowledge of marketing automation, ABM and reporting platforms.
• Project management, communication and organizational skills to manage competing priorities.
• Creative, problem-solving and initiative-taking mindset, willing to challenge traditional approaches.
• Ability to work autonomously, take ownership and operate proficiently in an evolving environment.
• Willingness to travel throughout the Western United States as needed to support regional programs and in-person sales collaboration.

Benefits listed by Elastic

• Competitive pay based on work performed
• Health coverage for employee and family in many locations
• Flexible locations and schedules for many roles
• Generous annual vacation days
• Minimum 16 weeks of parental leave

Tools & skills mentioned