Senior Manager, Engineering - Martech

About the role

This role owns the Martech architecture and roadmap, leading consolidation of Segment, Customer.io, PostHog, Amplitude, Optimizely, Marketo and the consent layer into one platform for Engineering and Marketing. It has no direct reports and leads through influence across engineering teams, Marketing, Product, Data and Legal. Suited to a senior engineer or architect with 8+ years in software or Martech engineering and strong cross-team leadership.

What you'll do

• Set the target Martech architecture and drive the consolidation plan, deciding which tools stay, retire and in what order
• Serve as single point of contact between Marketing and Engineering, turning marketing needs into technical requirements and explaining trade-offs in business terms
• Administer Martech platforms, including user access and roles, workspace setup, API keys, integrations, SSO, configuration changes and audit trails
• Own Segment as the event backbone, including tracking plan, schemas, data quality and routing to downstream tools and Databricks
• Lead Customer.io and Marketo strategy, consolidating overlapping journeys, audiences and integrations and migrating off duplicate tools where sensible
• Rationalize analytics and experimentation across PostHog, Amplitude and Optimizely, aligning event definitions and identity and retiring overlap
• Own cookie and consent management end to end, including the consent banner, tag governance, consent and DNC events and compliance with CCPA/CPRA, TCPA and state privacy laws
• Unify customer identity across tools so a family is one person rather than multiple records
• Work with engineering managers to plan, prioritize and deliver Martech work and maintain a high quality bar through design and code reviews
• Track and reduce Martech vendor spend and manage licenses, vendor relationships and renewals
• Build monitoring for silent failures such as dropped events, broken syncs and consent mismatches

What you'll need

• 8+ years in software engineering or Martech engineering with a track record of leading cross-team technical work without direct authority
• Experience working directly with marketing teams and speaking both marketing and engineering
• Hands-on admin experience with Martech platforms, including user and role management, SSO, integrations and access controls
• Hands-on experience with a customer data platform (Segment or similar), including tracking plans, identity resolution and downstream destinations
• Experience running marketing automation and messaging platforms such as Customer.io, Marketo, Braze or Iterable
• Experience with product analytics and experimentation tools such as PostHog, Amplitude and Optimizely
• Working knowledge of cookie and consent management (OneTrust, Ketch, Osano or similar) and privacy rules such as CCPA/CPRA, TCPA and GDPR
• A track record of consolidating or migrating tools with little disruption to the business
• Strong system design skills across APIs, event-driven integrations and cloud platforms (AWS preferred)
• Clear written communication and comfort working with marketers, product managers and lawyers as well as engineers

Nice to have

• Experience in healthcare, senior care or another regulated consumer business
• Experience feeding Martech data into a warehouse or lakehouse (Databricks, Snowflake)
• Experience with server-side tagging and first-party data collection

Tools & skills mentioned