Senior Product Marketing Manager (United States)

About the role

Owns product positioning, go-to-market, and customer marketing initiatives for Karat's products, working across Product, Sales, and Marketing from shaping through execution. Suits a senior, hands-on product marketer with 7+ years of B2B technology product marketing experience.

What you'll do

• Build programs that deepen customer engagement, showcase customer impact, and turn customer relationships into stories, advocacy, and proof of value.
• Develop clear, differentiated positioning and messaging that connects customer needs to product capabilities and business value.
• Lead planning and execution of product launches, partnering across teams to bring new capabilities to market and drive adoption.
• Create presentations, product demos, and other materials that help go-to-market teams communicate value, differentiate against competitors, and win business.
• Bring customer feedback, competitive intelligence, and market trends into product and marketing decisions, challenging assumptions and identifying opportunities to strengthen products.
• Own key initiatives across product positioning, go-to-market, and customer marketing, working across Product, Sales, and Marketing from shaping the approach to executing the work.

What you'll need

• 7+ years of experience in product marketing for B2B technology
• Ability to understand products in depth, partner closely with Product Managers, and translate capabilities into positioning, messaging, and go-to-market strategies
• Successful history leading at least one product launch for a U.S. or global market
• Experience leading or significantly contributing to a customer marketing or advocacy program, from identifying customers and developing stories to enabling Sales and activating customer voices
• Outstanding English-language writing skills and a sharp instinct for language, narrative, and word choice
• Experience creating presentations, product demos, training materials, and other assets that help GTM teams understand and sell the product
• Deep history of taking initiative, bringing cross-functional teams along, and driving work from start to finish with a high standard of quality
• Ability to work as a highly autonomous, hands-on owner of areas, holding themselves accountable for quality and making programs more effective and impactful.